Using Web Statistics to Make Informed Design Decisions

One of your worst nightmares as a web designer is getting caught up in a conversation where you’re trying to defend a design decision, and what you’re battling isn’t a rationed and informed perspective based on sound design principles of ratios, colour theory or typography, but rather the personal opinion of the loudest voice at the table.

“I think the page is too narrow. I hate it when I have to scroll through pages and pages of content,” says one person.

“Hmm. Yeah, but, I don’t know…I don’t like it when the page is too wide….makes it too hard for me to scan the text,” says the other.

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